SWOT analysis of Indian toy industry -
Strength -
increasing customer demand and rise of per capita income
Availability of raw material
Lower cost of labours
High skill of labours
Wide range of products
Less overhead cost
proper foreign market increasing opportunities
Weaknesses -
lack of proper research and development facilities
tiny toy industry size and low production
No technical knowledge
highly quality specific designers are not available
absent proper training and development institutions
quality parameters are not followed
opportunities -
well developed market conditions at domestic or international level
increasing support of government
easy buy and make decisions.
deals with multinational companies due to lower cost
growing capacity of buying in customers
toys are a better way of education
Threats -
threats of competitors like China
slow response and delay to international level quality parameters
no edge over competitive electronic toys
decreasing scope of toys because of internet and software games
Low level of operational functionality
increasing share of china in international market

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by - Indian Crafts - a candle stand supplier

Dreamteam Technologies - a university management software company